Perhaps a better question might be, where's the beef?
The continuing furore about what actually is in our food took
another turn when Findus had to withdraw all of their Frozen Beef
Lasagne after it was discovered that the beef was actually horse.
Neigh I hear you cry.
This follows on from previous scares that major retail stores in
the UK such as Tesco, Iceland and Aldi had similarly found
horsemeat in their own label burgers. All of which had to be
removed from sale, at massive cost and a PR nightmare.
Giles Coren in The Times put it best when he wrote about the
lack of understanding about cheap food. "What on earth did
you think they put in them? Prime cuts of delicious free-range,
organic, rare breed, heritage beef, grass-fed, Eton-educated,
humanely slaughtered, dry-aged and hand-ground by fairies...? At a
pound for 12?"
We do indeed get what we pay for.
It does highlight the difficulties faced when price and cost
seem to be the only driver in any business relationship.
If we continually demand better prices, the race to the bottom
may involve compromises that we in the end come to regret.
My favourite quote in this arena is attributed variously to one
of the US astronaut's John Glenn or Alan Shepard. Both were
pilots immortalised in the movie The Right Stuff.
When asked how it felt to be sitting on top of the rocket about
to launch, it is claimed one of them said "it's a very sobering
feeling to be up in space and realise that one's safety factor was
determined by the lowest bidder on a government contract."
Difficult to bolt the stable door on this story now I