Tommy Cooper was one of the funniest comedians ever.
How do I know? Well partly because he has 13 of the best jokes in the top 50 gags of all time. A personal favourite being, “heard the one about two aerials meeting on a roof, falling in love, and getting married? The ceremony was rubbish but the reception was brilliant”.
Telling a good joke is not just about the content. It is also in the timing of the delivery.
The same could also be said about negotiation. Picking your time to enter into a negotiation can have a significant impact on its progression and your outcome.