{"id":6999,"date":"2026-01-05T14:19:27","date_gmt":"2026-01-05T14:19:27","guid":{"rendered":"https:\/\/scotwork-e5h7gkdwh5fshkaz.ukwest-01.azurewebsites.net\/italy\/?page_id=6999"},"modified":"2026-11-01T09:35:50","modified_gmt":"2026-11-01T09:35:50","slug":"competenze-di-negoziazione-nelle-vendite","status":"publish","type":"page","link":"https:\/\/www.scotwork.com\/it\/competenze-di-negoziazione-nelle-vendite\/","title":{"rendered":"Sales Negotiation Skills"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull capability-survey ans has-base-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-cover alignfull sec-hero\" style=\"padding-right:20px;padding-left:20px\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-70 has-background-dim\"><\/span><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1675\" class=\"wp-block-cover__image-background wp-image-3319\" alt=\"\" src=\"\/wp-content\/uploads\/2025\/06\/shutterstock_2478761707-scaled.jpg\" data-object-fit=\"cover\" srcset=\"\/wp-content\/uploads\/2025\/06\/shutterstock_2478761707-scaled.jpg 2560w, \/wp-content\/uploads\/2025\/06\/shutterstock_2478761707-300x196.jpg 300w, \/wp-content\/uploads\/2025\/06\/shutterstock_2478761707-1024x670.jpg 1024w, \/wp-content\/uploads\/2025\/06\/shutterstock_2478761707-768x503.jpg 768w, \/wp-content\/uploads\/2025\/06\/shutterstock_2478761707-1536x1005.jpg 1536w, \/wp-content\/uploads\/2025\/06\/shutterstock_2478761707-2048x1340.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group alignwide carousel slide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" id=\"carouselExampleCaptions\">\n<div class=\"wp-block-group alignwide carousel-inner has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-b2e659ba wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:75%\">\n<div class=\"wp-block-group carousel-item active has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-montserrat-font-family has-x-small-font-size wp-block-paragraph\" style=\"margin-top:0;margin-right:0;margin-bottom:0;margin-left:0;padding-top:var(--wp--preset--spacing--small);padding-bottom:0\"><\/p>\n\n\n\n<h1 class=\"wp-block-heading alignwide has-base-color has-text-color has-link-color has-georgia-font-family has-max-48-font-size wp-elements-1\" style=\"margin-right:0;margin-left:0;padding-top:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);font-style:normal;font-weight:700;line-height:1.1\">Corso di negoziazione commerciale per venditori e key account<\/h1>\n\n\n\n<div class=\"wp-block-group alignfull max-w-635 is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-montserrat-font-family has-medium-font-size\" style=\"margin-top:0;font-style:normal;font-weight:500;line-height:1.5\">Negoziare meglio rafforza le relazioni con i clienti, protegge i margini e aumenta il valore di ogni accordo.<\/h2>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color has-montserrat-font-family has-small-font-size wp-elements-2 wp-block-paragraph\" style=\"font-style:normal;font-weight:400;line-height:1.5\">Il corso di negoziazione commerciale di Scotwork \u00e8 pensato per venditori, key account manager e team commerciali che trattano ogni giorno prezzi, condizioni e rinnovi con clienti e buyer. Si basa su Advancing Negotiation Skills (A.N.S.): tre giornate consecutive, in azienda sulle problematiche del vostro team oppure in edizione Open nella nostra sede di Milano, in italiano o in inglese. L&#8217;80% del tempo \u00e8 pratica, con analisi video e feedback individuale.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-0ac58db\" data-block-id=\"0ac58db\"><style>.stk-0ac58db {margin-top:20px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button transparent-bg stk-block stk-f51665d\" data-block-id=\"f51665d\"><style>.stk-f51665d {margin-top:0px !important;}.stk-f51665d .stk-button{background:#f5d9cf !important;}.stk-f51665d .stk-button:hover:after{background:#ffffff00 !important;opacity:1 !important;}.stk-f51665d .stk-button:before{border-style:solid !important;border-color:#f5d9cf !important;}.stk-f51665d .stk-button:hover:before{border-color:#f5d9cf !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;}.stk-f51665d .stk-button__inner-text{font-size:18px !important;color:#0f0e17 !important;font-family:\"Montserrat\", Sans-serif !important;}.stk-f51665d .stk-button:hover .stk-button__inner-text{color:#fffffe !important;}@media screen and (max-width: 1023px){.stk-f51665d .stk-button__inner-text{font-size:18px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-lift\" href=\"https:\/\/www.scotwork.com\/it\/contattaci\/\"><span class=\"has-text-color stk-button__inner-text\">Contattaci<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull ans padding-20-small has-base-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a5d1288 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--large)\">\n<div class=\"wp-block-group alignwide sec-neg-tra1 ans1 padding-LR-480 has-contrast-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-3a2af26c wp-block-group-is-layout-constrained\" style=\"border-radius:7px;padding-top:var(--wp--preset--spacing--large);padding-right:20px;padding-bottom:var(--wp--preset--spacing--large);padding-left:20px\">\n<h2 class=\"wp-block-heading has-base-color has-text-color has-link-color has-georgia-font-family has-max-36-font-size wp-elements-3\" style=\"padding-bottom:var(--wp--preset--spacing--x-small);font-style:normal;font-weight:700;line-height:1.1\">Il corso in breve<\/h2>\n\n\n\n<ul style=\"line-height:1.7\" class=\"wp-block-list has-base-color has-text-color has-link-color has-montserrat-font-family has-small-font-size wp-elements-4\">\n<li><strong>Corso consigliato:<\/strong> <a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/ans-corso-avanzato-di-negoziazione\/\">Advancing Negotiation Skills (A.N.S.)<\/a><\/li>\n\n<li><strong>Per chi:<\/strong> venditori, key account manager, responsabili vendite e team commerciali che negoziano con clienti, distributori e uffici acquisti<\/li>\n\n<li><strong>Durata:<\/strong> 3 giornate consecutive in presenza; per il corso aziendale anche in versione virtuale, in 4 sessioni<\/li>\n\n<li><strong>Formato:<\/strong> corso aziendale per il vostro team commerciale, oppure edizione Open a calendario nella nostra sede di Milano<\/li>\n\n<li><strong>Lingua:<\/strong> italiano o inglese, anche nelle edizioni Open<\/li>\n\n<li><strong>Metodo:<\/strong> 80% pratica, cinque negoziazioni dal vivo con analisi video e feedback dei consulenti<\/li>\n\n<li><strong>Attestato:<\/strong> attestato di partecipazione Scotwork<\/li>\n\n<li><strong>Prezzo:<\/strong> edizione Open 3.750 \u20ac + IVA a partecipante; corso aziendale su preventivo<\/li>\n\n<li><strong>Prossime date:<\/strong> <a href=\"https:\/\/www.scotwork.com\/it\/prenotazione-corsi\/\">calendario dei corsi Open<\/a><\/li>\n<\/ul>\n\n\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull no-bg-triangles has-custom-light-pink-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-aeb0d094 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0\">\n<div class=\"wp-block-columns container has-custom-light-pink-background-color has-background is-layout-flex wp-container-core-columns-is-layout-401138a0 wp-block-columns-is-layout-flex\" style=\"padding-top:var(--wp--preset--spacing--large);padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--large);padding-left:var(--wp--preset--spacing--x-small)\">\n<div class=\"wp-block-column pink-page-width is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-left:0;flex-basis:100%\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-b13ce41b wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<p class=\"has-georgia-font-family has-x-large-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--x-small);font-style:normal;font-weight:700;line-height:1.1\"><strong>Perch\u00e9 la negoziazione commerciale \u00e8 importante<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La negoziazione commerciale incide direttamente sulla percentuale di trattative vinte, sul margine, sui tempi di chiusura e sul valore del cliente nel tempo. Nei mercati competitivi molte trattative non si perdono: si vincono a caro prezzo. La pressione sul prezzo, le tattiche degli uffici acquisti, l&#8217;urgenza interna e le scadenze trasformano in fretta la trattativa in una serie di concessioni non pianificate, che erodono la redditivit\u00e0 e indeboliscono il posizionamento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando i team di vendita negoziano con disciplina e sicurezza, proteggono il valore, non cedono margine senza motivo e arrivano prima all&#8217;accordo, rafforzando al tempo stesso la relazione con il cliente e la crescita nel lungo periodo.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ab205a9 stk-block-background stk--has-background-overlay\" data-block-id=\"ab205a9\"><style>.stk-ab205a9 {background-color:#fffffe !important;background-image:url(\/wp-content\/uploads\/2025\/09\/shape-expert-coaching-left.png) !important;background-position:center left !important;background-repeat:no-repeat !important;background-size:contain !important;margin-top:80px !important;margin-bottom:0px !important;}.stk-ab205a9:before{background-color:#fffffe !important;opacity:0 !important;}@media screen and (max-width: 767px){.stk-ab205a9 {margin-top:40px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ab205a9-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-4d101a4 page-width\" data-v=\"4\" data-block-id=\"4d101a4\"><style>.stk-4d101a4-container{max-width:1280px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-4d101a4-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-4d101a4-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-c991870 two-col-container\" data-block-id=\"c991870\"><style>.stk-c991870 {margin-bottom:80px !important;}.stk-c991870-column{flex-wrap:wrap !important;--stk-flex-grow:0 !important;}@media screen and (max-width: 1023px){.stk-c991870 {margin-bottom:50px !important;}}@media screen and (max-width: 767px){.stk-c991870 {margin-bottom:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-c991870-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-314865e stk-block-background content-info-left\" data-v=\"4\" data-block-id=\"314865e\"><style>.stk-314865e {background-color:#fffffe !important;border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;padding-top:80px !important;padding-right:60px !important;padding-bottom:80px !important;padding-left:60px !important;z-index:3 !important;}.stk-314865e:before{background-color:#fffffe !important;}@media screen and (min-width: 768px){.stk-314865e {flex:var(--stk-flex-grow, 1) 1 calc(49.3% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (min-width: 768px) and (max-width: 1023px){.stk-314865e {flex:var(--stk-flex-grow, 1) 1 calc(100% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 1023px){.stk-314865e {border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:30px !important;padding-left:20px !important;margin-left:0px !important;}}@media screen and (max-width: 767px){.stk-314865e {border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-314865e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-314865e-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk--hide-desktop stk-block stk-e282ab3\" data-block-id=\"e282ab3\"><style>.stk-e282ab3 {border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;}@media screen and (max-width: 1023px){.stk-e282ab3 .stk-img-wrapper{width:100% !important;height:100% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-6917\" src=\"\/wp-content\/uploads\/2025\/12\/shutterstock_2263545393-scaled-e1765984063896.jpg\" width=\"2560\" height=\"1707\" alt=\"Torre di Jenga in equilibrio precario con un blocco sfilato accanto, su sfondo verde acqua\" srcset=\"\/wp-content\/uploads\/2025\/12\/shutterstock_2263545393-scaled-e1765984063896.jpg 2560w, \/wp-content\/uploads\/2025\/12\/shutterstock_2263545393-scaled-e1765984063896-300x200.jpg 300w, \/wp-content\/uploads\/2025\/12\/shutterstock_2263545393-scaled-e1765984063896-1024x683.jpg 1024w, \/wp-content\/uploads\/2025\/12\/shutterstock_2263545393-scaled-e1765984063896-768x512.jpg 768w, \/wp-content\/uploads\/2025\/12\/shutterstock_2263545393-scaled-e1765984063896-1536x1024.jpg 1536w, \/wp-content\/uploads\/2025\/12\/shutterstock_2263545393-scaled-e1765984063896-2048x1366.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-edb7139\" id=\"comprendiamo-le-vostre-sfide-commerciali\" data-block-id=\"edb7139\"><style>.stk-edb7139 {margin-bottom:0px !important;}.stk-edb7139 .stk-block-heading__text{font-size:36px !important;font-weight:bold !important;font-family:\"Georgia\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-edb7139 .stk-block-heading__text{font-size:36px !important;}}@media screen and (max-width: 767px){.stk-edb7139 .stk-block-heading__text{font-size:26px !important;}}<\/style><h2 class=\"stk-block-heading__text\">Conosciamo le sfide delle vostre trattative<\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-ba37cba\" data-block-id=\"ba37cba\"><style>.stk-ba37cba {margin-bottom:0px !important;}.stk-ba37cba .stk-block-text__text{color:#0f0e17 !important;}<\/style><p class=\"stk-block-text__text has-text-color\">I team di vendita negoziano in un contesto pi\u00f9 complesso e sotto una pressione maggiore che mai. Gli obiettivi sono pi\u00f9 alti, i buyer pi\u00f9 informati, i concorrenti pi\u00f9 aggressivi. Le controparti usano sempre pi\u00f9 spesso dati e strumenti di intelligenza artificiale per prepararsi pi\u00f9 in fretta e spingere di pi\u00f9, mentre all&#8217;interno cresce la fretta di chiudere.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk--hide-tablet stk--hide-mobile stk-block stk-18c70fa stk-block-background conten-img-right stk--has-background-overlay\" data-v=\"4\" data-block-id=\"18c70fa\"><style>.stk-18c70fa {background-image:url(\/wp-content\/uploads\/2025\/12\/shutterstock_2263545393-scaled-e1765984063896.jpg) !important;background-position:center center !important;background-repeat:no-repeat !important;background-size:cover !important;border-top-left-radius:0px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;margin-right:0px !important;}@media screen and (min-width: 768px){.stk-18c70fa {flex:var(--stk-flex-grow, 1) 1 calc(50.3% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (min-width: 768px) and (max-width: 1023px){.stk-18c70fa {flex:var(--stk-flex-grow, 1) 1 calc(0% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-18c70fa-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-18c70fa-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-ae500f5 stk-block-background\" data-block-id=\"ae500f5\"><style>.stk-ae500f5 {background-color:#fffffe !important;background-position:center left !important;background-repeat:no-repeat !important;background-size:contain !important;margin-bottom:0px !important;}.stk-ae500f5:before{background-color:#fffffe !important;}@media screen and (max-width: 767px){.stk-ae500f5 {padding-top:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-ae500f5-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-12ce686 page-width\" data-v=\"4\" data-block-id=\"12ce686\"><style>.stk-12ce686-container{max-width:1280px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-12ce686-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-12ce686-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-1b7f61b two-col-container content-right\" data-block-id=\"1b7f61b\"><style>.stk-1b7f61b {margin-bottom:80px !important;}.stk-1b7f61b-column{flex-wrap:wrap !important;--stk-flex-grow:0 !important;}@media screen and (max-width: 1023px){.stk-1b7f61b {margin-bottom:50px !important;}}@media screen and (max-width: 767px){.stk-1b7f61b {margin-bottom:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-1b7f61b-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk--hide-tablet stk--hide-mobile stk-block stk-b66d193 stk-block-background conten-img-left stk--has-background-overlay\" data-v=\"4\" data-block-id=\"b66d193\"><style>.stk-b66d193 {background-image:url(\/wp-content\/uploads\/2026\/01\/shutterstock_380517337-scaled.jpg) !important;background-position:center center !important;background-repeat:no-repeat !important;background-size:cover !important;border-top-left-radius:7px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;margin-right:0% !important;margin-left:0% !important;}@media screen and (min-width: 768px){.stk-b66d193 {flex:var(--stk-flex-grow, 1) 1 calc(50.7% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (min-width: 768px) and (max-width: 1023px){.stk-b66d193 {flex:var(--stk-flex-grow, 1) 1 calc(0% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-b66d193-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-b66d193-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-dbc2b9e stk-block-background content-info-right\" data-v=\"4\" data-block-id=\"dbc2b9e\"><style>.stk-dbc2b9e {background-color:#fffffe !important;border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;padding-top:80px !important;padding-right:60px !important;padding-bottom:80px !important;padding-left:60px !important;z-index:3 !important;}.stk-dbc2b9e:before{background-color:#fffffe !important;}@media screen and (min-width: 768px){.stk-dbc2b9e {flex:var(--stk-flex-grow, 1) 1 calc(49.3% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (min-width: 768px) and (max-width: 1023px){.stk-dbc2b9e {flex:var(--stk-flex-grow, 1) 1 calc(100% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 1023px){.stk-dbc2b9e {border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:30px !important;padding-left:20px !important;}}@media screen and (max-width: 767px){.stk-dbc2b9e {border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-dbc2b9e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-dbc2b9e-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk--hide-desktop stk-block stk-c99f87d\" data-block-id=\"c99f87d\"><style>.stk-c99f87d {border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;}@media screen and (max-width: 1023px){.stk-c99f87d .stk-img-wrapper{width:100% !important;height:100% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-8157\" src=\"\/wp-content\/uploads\/2026\/01\/shutterstock_380517337-scaled.jpg\" width=\"2560\" height=\"1707\" alt=\"Primo piano di ingranaggi metallici di diverse dimensioni\" srcset=\"\/wp-content\/uploads\/2026\/01\/shutterstock_380517337-scaled.jpg 2560w, \/wp-content\/uploads\/2026\/01\/shutterstock_380517337-300x200.jpg 300w, \/wp-content\/uploads\/2026\/01\/shutterstock_380517337-1024x683.jpg 1024w, \/wp-content\/uploads\/2026\/01\/shutterstock_380517337-768x512.jpg 768w, \/wp-content\/uploads\/2026\/01\/shutterstock_380517337-1536x1024.jpg 1536w, \/wp-content\/uploads\/2026\/01\/shutterstock_380517337-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-1345009\" id=\"le-sfide-comuni-che-riscontriamo-includono\" data-block-id=\"1345009\"><style>.stk-1345009 {margin-bottom:0px !important;}.stk-1345009 .stk-block-heading__text{font-size:36px !important;font-weight:bold !important;font-family:\"Georgia\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-1345009 .stk-block-heading__text{font-size:36px !important;}}@media screen and (max-width: 767px){.stk-1345009 .stk-block-heading__text{font-size:26px !important;}}<\/style><h2 class=\"stk-block-heading__text\">Le sfide pi\u00f9 comuni che incontriamo<\/h2><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concedere di pi\u00f9 sotto pressione, pur di chiudere l&#8217;accordo<\/li>\n\n\n\n<li>Incertezza e fattori esterni che aumentano la pressione su margini e costi<\/li>\n\n\n\n<li>Controparti che usano intelligenza artificiale e dati per rafforzare la propria posizione e prepararsi pi\u00f9 in fretta<\/li>\n\n\n\n<li>Pi\u00f9 bisogno di personalizzare l&#8217;offerta e di distinguersi in un mercato affollato<\/li>\n\n\n\n<li>Tempi stretti che rendono pi\u00f9 difficile allinearsi con i buyer e chiudere gli accordi in modo efficiente<\/li>\n<\/ul>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-3f7e139 stk-block-background stk--has-background-overlay\" data-block-id=\"3f7e139\"><style>.stk-3f7e139 {background-color:#fffffe !important;background-image:url(\/wp-content\/uploads\/2025\/09\/shape-ans-course-right.png) !important;background-position:center right !important;background-repeat:no-repeat !important;background-size:contain !important;margin-bottom:0px !important;overflow:hidden !important;}.stk-3f7e139:before{background-color:#fffffe !important;opacity:0 !important;}@media screen and (max-width: 767px){.stk-3f7e139 {padding-top:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-3f7e139-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-f78cc2a page-width\" data-v=\"4\" data-block-id=\"f78cc2a\"><style>.stk-f78cc2a-container{max-width:1290px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-f78cc2a-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-f78cc2a-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-313d2a1 two-col-container\" data-block-id=\"313d2a1\"><style>.stk-313d2a1 {margin-bottom:80px !important;}.stk-313d2a1-column{flex-wrap:wrap !important;--stk-flex-grow:0 !important;}@media screen and (max-width: 1023px){.stk-313d2a1 {margin-bottom:50px !important;}}@media screen and (max-width: 767px){.stk-313d2a1 {margin-bottom:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-313d2a1-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-86011e5 stk-block-background content-info-left\" data-v=\"4\" data-block-id=\"86011e5\"><style>.stk-86011e5 {background-color:#fffffe !important;border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;padding-top:80px !important;padding-right:60px !important;padding-bottom:80px !important;padding-left:60px !important;z-index:3 !important;}.stk-86011e5:before{background-color:#fffffe !important;}@media screen and (min-width: 768px){.stk-86011e5 {flex:var(--stk-flex-grow, 1) 1 calc(49.3% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (min-width: 768px) and (max-width: 1023px){.stk-86011e5 {flex:var(--stk-flex-grow, 1) 1 calc(100% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 1023px){.stk-86011e5 {border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:30px !important;padding-left:20px !important;}}@media screen and (max-width: 767px){.stk-86011e5 {border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-86011e5-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-86011e5-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk--hide-desktop stk-block stk-8e4a6cf\" data-block-id=\"8e4a6cf\"><style>.stk-8e4a6cf {border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;}@media screen and (max-width: 1023px){.stk-8e4a6cf .stk-img-wrapper{width:100% !important;height:100% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-11558\" src=\"\/wp-content\/uploads\/2026\/04\/shutterstock_2350017525-scaled-e1775641698271.jpg\" width=\"2560\" height=\"1648\" alt=\"Donna e uomo sorridenti uno accanto all&apos;altro in ufficio\" srcset=\"\/wp-content\/uploads\/2026\/04\/shutterstock_2350017525-scaled-e1775641698271.jpg 2560w, \/wp-content\/uploads\/2026\/04\/shutterstock_2350017525-scaled-e1775641698271-300x193.jpg 300w, \/wp-content\/uploads\/2026\/04\/shutterstock_2350017525-scaled-e1775641698271-1024x659.jpg 1024w, \/wp-content\/uploads\/2026\/04\/shutterstock_2350017525-scaled-e1775641698271-768x494.jpg 768w, \/wp-content\/uploads\/2026\/04\/shutterstock_2350017525-scaled-e1775641698271-1536x989.jpg 1536w, \/wp-content\/uploads\/2026\/04\/shutterstock_2350017525-scaled-e1775641698271-2048x1318.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-6cf54f9\" id=\"strong-strong-limpatto-sul-tasso-di-successo-sul-margine-e-sulla-crescita-strong-strong\" data-block-id=\"6cf54f9\"><style>.stk-6cf54f9 {margin-bottom:0px !important;}.stk-6cf54f9 .stk-block-heading__text{font-size:36px !important;font-family:\"Georgia\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-6cf54f9 .stk-block-heading__text{font-size:36px !important;}}@media screen and (max-width: 767px){.stk-6cf54f9 .stk-block-heading__text{font-size:26px !important;}}<\/style><h2 class=\"stk-block-heading__text\"><strong><strong>L&#8217;impatto su trattative vinte, margine e crescita<\/strong><\/strong><\/h2><\/div>\n\n\n\n<div class=\"wp-block-stackable-text stk-block-text stk-block stk-71f18ba\" data-block-id=\"71f18ba\"><style>.stk-71f18ba {margin-bottom:0px !important;}.stk-71f18ba .stk-block-text__text{color:#0f0e17 !important;}<\/style><p class=\"stk-block-text__text has-text-color\">Migliorare le capacit\u00e0 di negoziazione commerciale cambia i risultati su larga scala. I team diventano pi\u00f9 coerenti nel proteggere il valore, nello scambiare concessioni e nell&#8217;<a href=\"https:\/\/www.scotwork.com\/it\/leadership-e-influenza\/\">influenzare le decisioni<\/a>: ne nascono accordi pi\u00f9 solidi e <a href=\"https:\/\/www.scotwork.com\/it\/case-study\/\">risultati commerciali migliori<\/a>.<\/p><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk--hide-tablet stk--hide-mobile stk-block stk-223e17b stk-block-background conten-img-right stk--has-background-overlay\" data-v=\"4\" data-block-id=\"223e17b\"><style>.stk-223e17b {background-image:url(\/wp-content\/uploads\/2026\/04\/shutterstock_2350017525-scaled-e1775641698271.jpg) !important;background-position:center center !important;background-repeat:no-repeat !important;background-size:cover !important;border-top-left-radius:0px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:0px !important;overflow:hidden !important;margin-right:0% !important;}@media screen and (min-width: 768px){.stk-223e17b {flex:var(--stk-flex-grow, 1) 1 calc(50.7% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (min-width: 768px) and (max-width: 1023px){.stk-223e17b {flex:var(--stk-flex-grow, 1) 1 calc(0% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-223e17b-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-223e17b-inner-blocks\"><\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-columns alignfull stk-block-columns stk-block stk-6430967 stk-block-background stk--has-background-overlay\" data-block-id=\"6430967\"><style>.stk-6430967 {background-color:#fffffe !important;background-image:url(\/wp-content\/uploads\/2025\/09\/shape-expert-coaching-left.png) !important;background-position:center left !important;background-repeat:no-repeat !important;background-size:contain !important;}.stk-6430967:before{background-color:#fffffe !important;opacity:0 !important;}@media screen and (max-width: 767px){.stk-6430967 {padding-top:0px !important;padding-bottom:60px !important;margin-bottom:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6430967-column alignfull\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-5e96e62 page-width\" data-v=\"4\" data-block-id=\"5e96e62\"><style>.stk-5e96e62-container{max-width:1280px !important;min-width:auto !important;margin-right:auto !important;margin-left:auto !important;}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-5e96e62-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-5e96e62-inner-blocks\">\n<div class=\"wp-block-stackable-columns stk-block-columns stk-block stk-6e96508 two-col-container content-right\" data-block-id=\"6e96508\"><style>.stk-6e96508 {margin-bottom:80px !important;}.stk-6e96508-column{flex-wrap:wrap !important;--stk-flex-grow:0 !important;}@media screen and (max-width: 767px){.stk-6e96508 {margin-bottom:0px !important;}}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-content-align stk-6e96508-column\">\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk--hide-tablet stk--hide-mobile stk-block stk-cbc6b1e stk-block-background conten-img-left stk--has-background-overlay\" data-v=\"4\" data-block-id=\"cbc6b1e\"><style>.stk-cbc6b1e {background-image:url(\/wp-content\/uploads\/2025\/12\/fireworks.jpg) !important;background-position:center center !important;background-repeat:no-repeat !important;background-size:cover !important;border-top-left-radius:7px !important;border-top-right-radius:0px !important;border-bottom-right-radius:0px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;margin-right:0% !important;margin-left:0% !important;}@media screen and (min-width: 768px){.stk-cbc6b1e {flex:var(--stk-flex-grow, 1) 1 calc(50.7% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (min-width: 768px) and (max-width: 1023px){.stk-cbc6b1e {flex:var(--stk-flex-grow, 1) 1 calc(0% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-cbc6b1e-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-cbc6b1e-inner-blocks\"><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-stackable-column stk-block-column stk-column stk-block stk-6eebc5f stk-block-background content-info-right\" data-v=\"4\" data-block-id=\"6eebc5f\"><style>.stk-6eebc5f {background-color:#fffffe !important;border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;box-shadow:7px 5px 30px #48497927 !important;padding-top:80px !important;padding-right:60px !important;padding-bottom:80px !important;padding-left:60px !important;z-index:3 !important;}.stk-6eebc5f:before{background-color:#fffffe !important;}@media screen and (min-width: 768px){.stk-6eebc5f {flex:var(--stk-flex-grow, 1) 1 calc(49.3% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (min-width: 768px) and (max-width: 1023px){.stk-6eebc5f {flex:var(--stk-flex-grow, 1) 1 calc(100% - var(--stk-column-gap, 0px) * 1 \/ 2 ) !important;}}@media screen and (max-width: 1023px){.stk-6eebc5f {border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;padding-top:20px !important;padding-right:20px !important;padding-bottom:30px !important;padding-left:20px !important;}}@media screen and (max-width: 767px){.stk-6eebc5f {border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;}}<\/style><div class=\"stk-column-wrapper stk-block-column__content stk-container stk-6eebc5f-container stk--no-background stk--no-padding\"><div class=\"stk-block-content stk-inner-blocks stk-6eebc5f-inner-blocks\">\n<div class=\"wp-block-stackable-image stk-block-image stk--hide-desktop stk-block stk-cdb3ecf\" data-block-id=\"cdb3ecf\"><style>.stk-cdb3ecf {border-top-left-radius:7px !important;border-top-right-radius:7px !important;border-bottom-right-radius:7px !important;border-bottom-left-radius:7px !important;overflow:hidden !important;}@media screen and (max-width: 1023px){.stk-cdb3ecf .stk-img-wrapper{width:100% !important;height:100% !important;}}<\/style><figure><span class=\"stk-img-wrapper stk-image--shape-stretch\"><img loading=\"lazy\" decoding=\"async\" class=\"stk-img wp-image-6919\" src=\"\/wp-content\/uploads\/2025\/12\/fireworks.jpg\" width=\"1573\" height=\"1142\" alt=\"Fuochi d&apos;artificio dorati su un cielo notturno verde acqua\" srcset=\"\/wp-content\/uploads\/2025\/12\/fireworks.jpg 1573w, \/wp-content\/uploads\/2025\/12\/fireworks-300x218.jpg 300w, \/wp-content\/uploads\/2025\/12\/fireworks-1024x743.jpg 1024w, \/wp-content\/uploads\/2025\/12\/fireworks-768x558.jpg 768w, \/wp-content\/uploads\/2025\/12\/fireworks-1536x1115.jpg 1536w\" sizes=\"auto, (max-width: 1573px) 100vw, 1573px\" \/><\/span><\/figure><\/div>\n\n\n\n<div class=\"wp-block-stackable-heading stk-block-heading stk-block-heading--v2 stk-block stk-e5a3279\" id=\"aiutiamo-le-organizzazioni-di-vendita-a-migliorare-le-prestazioni-attraverso\" data-block-id=\"e5a3279\"><style>.stk-e5a3279 {margin-bottom:0px !important;}.stk-e5a3279 .stk-block-heading__text{font-size:36px !important;font-weight:bold !important;font-family:\"Georgia\", Sans-serif !important;}@media screen and (max-width: 1023px){.stk-e5a3279 .stk-block-heading__text{font-size:36px !important;}}@media screen and (max-width: 767px){.stk-e5a3279 .stk-block-heading__text{font-size:26px !important;}}<\/style><h2 class=\"stk-block-heading__text\">Come aiutiamo le organizzazioni commerciali a migliorare<\/h2><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Valore:<\/strong> massimizzare il valore complessivo dell&#8217;accordo e legare ogni concessione a una contropartita, perch\u00e9 nulla venga concesso gratis<\/li>\n\n\n\n<li><strong>Preparazione:<\/strong> capire per tempo le esigenze del buyer, costruire pi\u00f9 rapidamente proposte realistiche e presentarle al momento giusto della trattativa<\/li>\n\n\n\n<li><strong>Redditivit\u00e0:<\/strong> costruire accordi pi\u00f9 solidi sul piano commerciale, che proteggano i margini e riducano il costo della vendita grazie a scambi pi\u00f9 accorti<\/li>\n\n\n\n<li><strong>Comportamento:<\/strong> rafforzare i comportamenti negoziali per ridurre i malintesi, migliorare la soddisfazione dei clienti e proteggere le relazioni strategiche<\/li>\n\n\n\n<li><strong>Tempo:<\/strong> rendere la negoziazione pi\u00f9 efficiente, per accorciare il ciclo di vendita e arrivare prima all&#8217;accordo<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-f61c4d2\" data-block-id=\"f61c4d2\"><style>.stk-f61c4d2 {margin-top:20px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-371301b\" data-block-id=\"371301b\"><style>.stk-371301b {margin-top:0px !important;}.stk-371301b .stk-button{background:#f5d9cf !important;}.stk-371301b .stk-button:hover:after{background:#fffffe !important;opacity:1 !important;}.stk-371301b .stk-button:before{border-style:solid !important;border-color:#f5d9cf !important;}.stk-371301b .stk-button:hover:before{border-color:#f5d9cf !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;}.stk-371301b .stk-button__inner-text{font-size:18px !important;color:#0f0e17 !important;font-family:\"Montserrat\", Sans-serif !important;}.stk-371301b .stk-button:hover .stk-button__inner-text{color:#2b2a34 !important;}@media screen and (max-width: 1023px){.stk-371301b .stk-button__inner-text{font-size:18px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-lift\" href=\"https:\/\/www.scotwork.com\/it\/contattaci\/\"><span class=\"has-text-color stk-button__inner-text\">Contattaci<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull ans padding-20-small has-base-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-bd3debee wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--large)\">\n<h2 class=\"wp-block-heading ans-teach-h2 has-georgia-font-family has-max-36-font-size\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\"><strong>Il percorso per i team commerciali<\/strong><\/h2>\n\n\n\n<p class=\"has-montserrat-font-family has-small-font-size wp-block-paragraph\" style=\"line-height:1.7\">Per chi vende, il punto di partenza \u00e8 <a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/ans-corso-avanzato-di-negoziazione\/\">Advancing Negotiation Skills<\/a>: tre giornate in cui il team impara un processo in 8 fasi per preparare e condurre ogni trattativa con clienti e buyer, dalla prima proposta alla chiusura, e <a href=\"https:\/\/www.scotwork.com\/it\/glossario-della-negoziazione\/\">un linguaggio comune<\/a> per negoziare insieme. Intorno ad A.N.S. il percorso si adatta al ruolo e all&#8217;esperienza di ciascuno.<\/p>\n\n\n\n<ul style=\"line-height:1.7\" class=\"wp-block-list has-montserrat-font-family has-small-font-size\">\n<li><a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/negotiating-foundation-workshop-corso-di-negoziazione\/\">Negotiating Foundation Workshop<\/a>: per chi negozia da poco o lavora a supporto delle vendite, in una giornata.<\/li>\n\n<li><a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/negotiating-essentials-elearning-di-negoziazione\/\">Negotiation Essentials Online<\/a>: per formare sulle basi un gruppo ampio, da almeno 20 persone, in e-learning in inglese con sottotitoli.<\/li>\n\n<li><a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/ans-corso-avanzato-di-negoziazione-2\/\">Advancing Negotiation Skills II: Next Level<\/a>: per chi ha gi\u00e0 frequentato A.N.S. e affronta trattative pi\u00f9 difficili, in due giornate.<\/li>\n\n<li><a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/masters-corso-di-negoziazione-strategica\/\">Negotiation for Leaders<\/a>: per direttori commerciali e responsabili key account che definiscono la strategia negoziale e guidano il team, in tre giornate, con A.N.S. come requisito.<\/li>\n\n<li><a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/cns-corso-di-negoziazione-per-coach\/\">Coaching Negotiation Skills (C.N.S.)<\/a>: per i sales manager che affiancano i venditori e vogliono allenarli sulle trattative.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-montserrat-font-family has-small-font-size wp-block-paragraph\" style=\"line-height:1.7\">Prima del corso, l&#8217;<a href=\"https:\/\/www.scotwork.com\/it\/capability-survey\/\">Assessment sulle capacit\u00e0 di negoziazione (N.S.C.S.)<\/a> misura dove il team perde valore, e il <a href=\"https:\/\/www.scotwork.com\/it\/profilazione-delle-preferenze-comportamentali\/\">Profilo comportamentale di negoziazione<\/a> mostra lo stile di ciascuno. Dopo il corso, lo <a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/scotwork-toolbox-la-cassetta-degli-attrezzi-per-la-negoziazione\/\">Scotwork Toolbox<\/a> raccoglie strumenti e materiali per preparare le trattative. Tutti i corsi sono nella pagina <a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/\">corsi di negoziazione<\/a>; chi siede dall&#8217;altra parte del tavolo trova il percorso dedicato nella pagina <a href=\"https:\/\/www.scotwork.com\/it\/competenze-di-negoziazione-negli-acquisti\/\">negoziazione negli acquisti<\/a>.<\/p>\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ans padding-20-small has-base-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-bd3debee wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--large)\">\n<h2 class=\"wp-block-heading ans-teach-h2 has-georgia-font-family has-max-36-font-size\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\"><strong>Corso aziendale o edizione Open?<\/strong><\/h2>\n\n\n\n<p class=\"has-montserrat-font-family has-small-font-size wp-block-paragraph\" style=\"line-height:1.7\"><strong>Corso aziendale.<\/strong> Per un team commerciale della stessa azienda. Prima del corso parliamo con voi e con i partecipanti per capire quali trattative affrontano con clienti e buyer, e scegliamo casi ed esercitazioni sulle loro problematiche. Il corso si tiene nella sede che preferite, in italiano o in inglese. Per i team distribuiti su pi\u00f9 sedi o paesi \u00e8 disponibile anche in versione virtuale, in 4 sessioni.<\/p>\n\n\n\n<p class=\"has-montserrat-font-family has-small-font-size wp-block-paragraph\" style=\"line-height:1.7\"><strong>Edizione Open.<\/strong> Per chi vuole iscrivere anche un solo venditore o key account. Le <a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/corso-di-negoziazione-milano\/\">edizioni Open si tengono nella nostra sede di Milano<\/a>, in italiano o in inglese, con partecipanti di aziende e settori diversi: un confronto che rende le esercitazioni pi\u00f9 varie. Date e iscrizioni sono nel calendario dei corsi.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\" style=\"font-style:normal;font-weight:700\"><a href=\"https:\/\/www.scotwork.com\/it\/prenotazione-corsi\/\">Vedi le prossime date \u203a<\/a><\/p>\n\n\n<\/div>\n<\/div>\n\n\n<\/div>\n\n\n\n<style>div.wp-block-group.sw-li-wrap{max-width:1200px;margin:0 auto !important;padding:48px 20px 8px !important;box-sizing:border-box}.sw-li-wrap .sw-li-title{font-family:Georgia,serif;font-size:2.2rem;line-height:1.2;font-weight:700;text-align:center;margin:0 0 8px}.sw-li-wrap .sw-li-sub{font-family:Montserrat,sans-serif;text-align:center;margin:0 0 28px;font-size:1rem}div.wp-block-group.sw-li-track{display:flex;gap:24px;overflow-x:auto;scroll-snap-type:x mandatory;padding:4px 4px 20px !important;-webkit-overflow-scrolling:touch;scrollbar-width:thin;margin:0}.sw-li-track .sw-li-card{flex:0 0 calc((100% - 48px) \/ 3);scroll-snap-align:start;background:#fff;border:1px solid #e4e1dc;border-radius:14px;padding:24px;margin:0;box-sizing:border-box;display:flex;flex-direction:column;font-family:Montserrat,sans-serif;font-style:normal;quotes:none}.sw-li-track .sw-li-card:first-child{margin-left:auto}.sw-li-track .sw-li-card:last-child{margin-right:auto}.sw-li-track .sw-li-card::before,.sw-li-track .sw-li-card::after{content:none;display:none}.sw-li-track .sw-li-card p{font-size:.95rem;line-height:1.65;color:#0f0e17;font-style:normal;margin:0 0 12px}.sw-li-track .sw-li-card p.sw-li-tr{font-size:.9rem;color:#4a4852}.sw-li-track .sw-li-card cite{display:block;margin-top:auto;padding-top:4px;font-style:normal;font-size:.8rem;line-height:1.5;color:#6b6873}.sw-li-track .sw-li-card cite strong{font-weight:600;font-size:.9rem;color:#2b2a34}.sw-li-track .sw-li-card cite a{color:inherit;text-decoration:underline}@media (max-width:1000px){.sw-li-track .sw-li-card{flex-basis:calc((100% - 24px) \/ 2)}}@media (max-width:640px){.sw-li-track .sw-li-card{flex-basis:86%}.sw-li-wrap .sw-li-title{font-size:1.7rem}}<\/style>\n\n\n\n<div class=\"wp-block-group sw-li-wrap is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading sw-li-title\">Cosa dicono i partecipanti<\/h2>\n\n\n\n<div class=\"wp-block-group sw-li-track is-layout-flow wp-block-group-is-layout-flow\">\n<blockquote class=\"wp-block-quote sw-li-card is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00abUn&#8217;esperienza di grande valore professionale che mi ha permesso di acquisire strumenti concreti, approfondire strategie e consolidare un approccio ancora pi\u00f9 efficace alla negoziazione. [\u2026] Porto con me nuovi spunti, maggiore consapevolezza e la conferma che ascolto, preparazione e metodo rappresentano elementi fondamentali per costruire relazioni professionali solide e creare valore.\u00bb<\/p>\n<cite><strong>Fabio Dal Ben<\/strong>, National Key Account, Laboratoires SVR \u00b7 Advancing Negotiation Skills, luglio 2026 \u00b7 <a href=\"https:\/\/www.linkedin.com\/posts\/fabio-dal-ben-59b20b9_scotworknegotiationskills-laboratoiressvr-activity-7488706965238353920-SxsY\" target=\"_blank\" rel=\"noopener\">Leggi il post su LinkedIn<\/a><\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote sw-li-card is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00abUn percorso estremamente utile per consolidare e affinare le migliori tecniche negoziali, grazie a un approccio formativo che combina contenuti teorici, esercitazioni pratiche, business case e casi studio molto specifici.\u00bb<\/p>\n<cite><strong>Luca Trotto<\/strong>, Regional Key Account Manager, Food Service Organizzato, Gruppo Lactalis Italia \u00b7 Advancing Negotiation Skills, giugno 2026 \u00b7 <a href=\"https:\/\/www.linkedin.com\/posts\/luca-trotto_negoziazione-vendite-formazione-activity-7473637311465918464-vNYc\" target=\"_blank\" rel=\"noopener\">Leggi il post su LinkedIn<\/a><\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote sw-li-card is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00abGreat negotiations are not about winning. They are about creating value. [\u2026] Negotiation is not about giving in or winning at all costs. It&#8217;s about making conscious choices, managing concessions strategically and finding solutions that create value for everyone involved.\u00bb<\/p>\n\n<p class=\"sw-li-tr wp-block-paragraph\">\u00abLe grandi negoziazioni non servono a vincere, ma a creare valore. [\u2026] Negoziare non vuol dire cedere n\u00e9 vincere a ogni costo: vuol dire fare scelte consapevoli, gestire le concessioni con strategia e trovare soluzioni che creano valore per tutte le parti.\u00bb <em>(traduzione nostra)<\/em><\/p>\n<cite><strong>Marc Perona<\/strong>, Head of E-Commerce Channel Italy, GROHE (gruppo LIXIL) \u00b7 corso aziendale di due giornate, ottobre 2026 \u00b7 <a href=\"https:\/\/www.linkedin.com\/posts\/marc-perona-85666954_negotiation-leadership-continuouslearning-activity-7516136302782689280-5Y1U\" target=\"_blank\" rel=\"noopener\">Leggi il post su LinkedIn<\/a><\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote sw-li-card is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u00abUn percorso pratico, intenso e ricco di spunti immediatamente applicabili nel lavoro quotidiano.\u00bb<\/p>\n<cite><strong>Walter Baglio<\/strong>, Franchising Sales Coordinator Sicilia, PHOENIX Pharma Italia \u00b7 commento al post di PHOENIX Pharma Italia, maggio 2026 \u00b7 <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:ugcPost:7460686918599708673\/\" target=\"_blank\" rel=\"noopener\">Leggi il post su LinkedIn<\/a><\/cite><\/blockquote>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull sec-cap-sur ans has-contrast-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;--triangle-color:#a2d9d8\">\n<div class=\"wp-block-group mw-974 is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-4d169070 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"padding-right:var(--wp--preset--spacing--x-small);padding-bottom:var(--wp--preset--spacing--x-small);padding-left:0\">\n<p class=\"has-base-color has-text-color has-link-color has-montserrat-font-family has-x-small-font-size wp-elements-5 wp-block-paragraph\" style=\"font-style:normal;font-weight:800;line-height:1.5\">VALUTA LE COMPETENZE DEL TEAM<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-color has-text-color has-link-color has-georgia-font-family has-max-48-font-size wp-elements-6\" style=\"margin-top:0;line-height:1.1\"><strong>Scoprite quanto possono migliorare i vostri negoziatori<\/strong><\/h2>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-7 wp-block-paragraph\">Vi siete mai chiesti quanto sia efficace il vostro team o la vostra organizzazione nella negoziazione? Sono al di sopra o al di sotto delle migliori pratiche comprovate? Dove perdono valore o rischiano relazioni preziose? Quali sono le loro priorit\u00e0: cosa bisogna sistemare per primo?<\/p>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-8 wp-block-paragraph\">Il nostro assessment online sulle capacit\u00e0 di negoziazione vi indica come massimizzare immediatamente e costantemente le prestazioni dei negoziatori.<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-d254bfb\" data-block-id=\"d254bfb\"><style>.stk-d254bfb {margin-top:20px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-e13b7f1\" data-block-id=\"e13b7f1\"><style>.stk-e13b7f1 {margin-top:0px !important;}.stk-e13b7f1 .stk-button{background:#daf2f3 !important;}.stk-e13b7f1 .stk-button:hover:after{background:#2b2a34 !important;opacity:1 !important;}.stk-e13b7f1 .stk-button:before{border-style:solid !important;border-color:#daf2f3 !important;}.stk-e13b7f1 .stk-button:hover:before{border-color:#daf2f3 !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;}.stk-e13b7f1 .stk-button__inner-text{font-size:18px !important;color:#0f0e17 !important;}.stk-e13b7f1 .stk-button:hover .stk-button__inner-text{color:#fffffe !important;}@media screen and (max-width: 1023px){.stk-e13b7f1 .stk-button__inner-text{font-size:18px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-lift\" href=\"https:\/\/www.scotwork.com\/it\/capability-survey\/\"><span class=\"has-text-color stk-button__inner-text\">Per saperne di pi\u00f9<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-19d5eb34 wp-block-column-is-layout-flow\" style=\"padding-right:0;padding-bottom:var(--wp--preset--spacing--x-small)\">\n<p class=\"has-base-color has-text-color has-link-color has-montserrat-font-family has-x-small-font-size wp-elements-9 wp-block-paragraph\" style=\"font-style:normal;font-weight:800\">STILE COMPORTAMENTALE<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-base-color has-text-color has-link-color has-georgia-font-family has-max-48-font-size wp-elements-10\" style=\"margin-top:0;margin-bottom:3px;line-height:1.1\"><strong>Sbloccate il vostro pieno potenziale negoziale<\/strong><\/h2>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-11 wp-block-paragraph\">Qual \u00e8 il tuo stile naturale di negoziazione? Lo stile influenza il modo in cui negozi: alcuni aspetti ti vengono naturali, altri ti costano pi\u00f9 fatica.<\/p>\n\n\n\n<p class=\"has-base-color has-text-color has-link-color wp-elements-12 wp-block-paragraph\">Il Profilo comportamentale di negoziazione mette in luce il tuo approccio preferito e ti aiuta ad adattarlo, per diventare un negoziatore pi\u00f9 versatile.<\/p>\n\n\n\n<div style=\"height:7.5%\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-d721afb\" data-block-id=\"d721afb\"><style>.stk-d721afb {margin-top:20px !important;}<\/style><div class=\"stk-row stk-inner-blocks stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button stk-block stk-4b9f423\" data-block-id=\"4b9f423\"><style>.stk-4b9f423 {margin-top:0px !important;}.stk-4b9f423 .stk-button{background:#daf2f3 !important;}.stk-4b9f423 .stk-button:hover:after{background:#2b2a34 !important;opacity:1 !important;}.stk-4b9f423 .stk-button:before{border-style:solid !important;border-color:#daf2f3 !important;}.stk-4b9f423 .stk-button:hover:before{border-color:#daf2f3 !important;border-top-width:1px !important;border-right-width:1px !important;border-bottom-width:1px !important;border-left-width:1px !important;}.stk-4b9f423 .stk-button__inner-text{font-size:18px !important;color:#0f0e17 !important;}.stk-4b9f423 .stk-button:hover .stk-button__inner-text{color:#fffffe !important;}@media screen and (max-width: 1023px){.stk-4b9f423 .stk-button__inner-text{font-size:18px !important;}}<\/style><a class=\"stk-link stk-button stk--hover-effect-lift\" href=\"https:\/\/www.scotwork.com\/it\/profilazione-delle-preferenze-comportamentali\/\"><span class=\"has-text-color stk-button__inner-text\"> Per saperne di pi\u00f9<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull ans padding-20-small has-base-background-color has-background is-layout-flow wp-block-group-is-layout-flow\" style=\"margin-top:0\">\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-container-core-group-is-layout-bd3debee wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--medium);padding-right:var(--wp--preset--spacing--large);padding-bottom:var(--wp--preset--spacing--medium);padding-left:var(--wp--preset--spacing--large)\">\n<h2 class=\"wp-block-heading ans-teach-h2 has-georgia-font-family has-max-36-font-size\" style=\"padding-bottom:var(--wp--preset--spacing--x-small)\"><strong>Domande frequenti sul corso di negoziazione commerciale<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-georgia-font-family has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--small)\">Qual \u00e8 il corso di negoziazione pi\u00f9 adatto a un team commerciale?<\/h3>\n\n\n\n<p class=\"has-montserrat-font-family has-small-font-size wp-block-paragraph\" style=\"line-height:1.7\">Per venditori e key account che negoziano ogni giorno con clienti e buyer \u00e8 <a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/ans-corso-avanzato-di-negoziazione\/\">Advancing Negotiation Skills<\/a>, in tre giornate. Per chi negozia da poco c&#8217;\u00e8 il <a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/negotiating-foundation-workshop-corso-di-negoziazione\/\">Negotiating Foundation Workshop<\/a>; per la direzione commerciale che guida il team, dopo A.N.S., <a href=\"https:\/\/www.scotwork.com\/it\/corsi-di-negoziazione\/masters-corso-di-negoziazione-strategica\/\">Negotiation for Leaders<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-georgia-font-family has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--small)\">Il corso si pu\u00f2 costruire sulle trattative del nostro team di vendita?<\/h3>\n\n\n\n<p class=\"has-montserrat-font-family has-small-font-size wp-block-paragraph\" style=\"line-height:1.7\">S\u00ec, nel corso aziendale. Prima del corso parliamo con voi e con i partecipanti, poi scegliamo casi ed esercitazioni realistici, costruiti sulle problematiche che il team affronta con i clienti: pressione sul prezzo, richieste di sconto, rinnovi, uffici acquisti preparati.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-georgia-font-family has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--small)\">Quanto dura e in che lingua si svolge?<\/h3>\n\n\n\n<p class=\"has-montserrat-font-family has-small-font-size wp-block-paragraph\" style=\"line-height:1.7\">Tre giornate consecutive in presenza, in italiano o in inglese. Per il corso aziendale esiste anche una versione virtuale in 4 sessioni, utile per i team commerciali distribuiti su pi\u00f9 sedi o paesi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-georgia-font-family has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--small)\">Quanto costa il corso di negoziazione commerciale?<\/h3>\n\n\n\n<p class=\"has-montserrat-font-family has-small-font-size wp-block-paragraph\" style=\"line-height:1.7\">L&#8217;edizione Open a Milano costa 3.750 \u20ac + IVA a partecipante. Il prezzo del corso aziendale dipende dal numero di partecipanti, dalla lingua, dalla sede e dai servizi richiesti prima e dopo il corso: per un preventivo <a href=\"https:\/\/www.scotwork.com\/it\/contattaci\/\">contattaci<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-georgia-font-family has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--small)\">Come si misura l&#8217;effetto del corso sulle vendite?<\/h3>\n\n\n\n<p class=\"has-montserrat-font-family has-small-font-size wp-block-paragraph\" style=\"line-height:1.7\">Con la Rilevazione del ROI a 90 giorni: un questionario che i partecipanti compilano tre mesi dopo il corso e che misura il valore degli accordi, i margini protetti e i risparmi ottenuti. Secondo le risposte dei partecipanti, A.N.S. rende in media 16,08 volte il proprio costo entro tre mesi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-georgia-font-family has-medium-font-size\" style=\"margin-top:var(--wp--preset--spacing--small)\">Si riceve un attestato?<\/h3>\n\n\n\n<p class=\"has-montserrat-font-family has-small-font-size wp-block-paragraph\" style=\"line-height:1.7\">S\u00ec. Al termine si riceve un attestato di partecipazione Scotwork da aggiungere al profilo LinkedIn.<\/p>\n\n\n<\/div>\n<\/div>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Il corso in breve Perch\u00e9 la negoziazione commerciale \u00e8 importante La negoziazione commerciale incide direttamente sulla percentuale di trattative vinte, sul margine, sui tempi di chiusura e sul valore del cliente nel tempo. Nei mercati competitivi molte trattative non si perdono: si vincono a caro prezzo. La pressione sul prezzo, le tattiche degli uffici acquisti,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-6999","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corso di negoziazione commerciale per le vendite | Scotwork<\/title>\n<meta name=\"description\" content=\"Corso di negoziazione commerciale per venditori e key account: A.N.S. in 3 giornate, in azienda o Open a Milano, per proteggere i margini al tavolo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scotwork.com\/it\/competenze-di-negoziazione-nelle-vendite\/\" 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