The Meaning of Liff

Published: Mar 05 , 2015
Author: Alan Smith


It has been said that Inuit have more than 17 different words for snow. Why should this be?

Anthropologists hold the view that the language we speak both affects and reflects our view of the world. 

The idea that Inuit have so many words for snow has given rise to the idea that they view snow very differently from people of other cultures. For example, when it snows, many see snow, but Inuit could see any version of their great and varied vocabulary. Using this thinking language is thought to impose a particular view of the world — not just for Inuit languages, but for all groups.

Over 30 years ago the wonderful Douglas Adams wrote a dictionary of words that do not exist, but in his view (and his co-author John Lloyd) should. They took much of their inspiration from place names which they then added definitions to. Their stated ambition was to actually get one of their made up words listed in the Oxford English Dictionary.

A couple of favourites of mine are:

ABERYSTWYTH (n.) - A nostalgic yearning which is in itself more pleasant than the thing being yearned for.

MARLOW (n.)- The bottom drawer in the kitchen your mother keeps her paper bags in.

This got me to thinking that we should begin to develop our negotiators dictionary of terms to recognise the process and behaviours within the negotiation arena.

BARTON IN THE BEANS (adj.) – The sinking feeling usually felt in the groin region, when you have given information that you really should have held on to.

PLUSH (n.) – The environment that should be created to engender long term successful negotiated settlements.

TITABOUTIE (n.) – The recognition that the planned strategy has failed and that the alternative ought to be deployed.

Having a way of talking about what is happening to us and recording it may be a bit of fun, but it also starts to build a common language within our peer groups and business’s which help us to think more clearly about negotiating.

And you can take that to the Shilbottle! (An area within the corporate data base that holds on to information that will have future value).

What words and definitions would you add to the negotiators dictionary?

The best received at blog@scotwork.com will win a bottle of bubbly. Editor’s decision is final. 

Alan Smith


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Alan Smith

About the author:

Alan Smith
My background is marketing and advertising. After graduating in Economics I entered the agency world to become, at 28, MD of London's largest independent below-the-line marketing provider.

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Fishy Business

This blog is a tribute to Orri Vigfússon, founder and Chairman of North Atlantic Salmon Fund (NASF), who sadly passed away in July. A champion and defender of the ‘King of Fish’, Orri was a visionary and selfless hero who dedicated his life and considerable personal means to reverse the decline in wild Atlantic salmon populations. For readers not familiar with the Atlantic salmon’s plight, the game-changing discovery in the 1950s and ‘60s of the salmon feeding grounds off the coasts of Greenland and the Faroe Islands led to large numbers of drift net and long line operations being set up which, combined with all forms of estuarial netting, led to the near collapse of salmon populations by the 1980s*.

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