Like a Virus
It’s common knowledge that being rude to people may not be the best way of achieving what you want. In fact, the effect of being rude will mostly achieve the very opposite: if you're rude to somebody, they're more than likely going to be rude right back to you, and certainly less likely to give you what you want. A resulting vicious circle of rudeness ensues, and a bad deal - or no deal at all – achieved in the end.
New research conducted by the University of Florida suggests that an initial act of rudeness can cause a ripple effect where people who experienced rudeness are then more likely to be rude to other people, who then will be rude to others. In other words, rudeness can spread in a similar way to a virus...