Glossary of negotiation terms
Scotwork has been defining negotiation since 1975. We have grown into world-class negotiation specialists and have given our clients the most immersive and compelling negotiation training, advice and coaching.
Negotiation definition:
Negotiation is a process by which parties in conflict reach an agreement by trading issues of lesser importance in return for greater importance in order to reach a deal that is acceptable to all.
NEGOTIATION TERMS
BATNA
What is BATNA?
NEGOTIATION TERMS
ZOPA
What is ZOPA?